Hi, I'm Prada

I am an advertiser and creative with a deep passion for innovation and impactful storytelling. Embarking on my professional journey in early 2003 in Colombia at MPC Advertising, I have cultivated a distinguished career collaborating with some of the world’s most renowned agencies, including Grey Worldwide, MullenLowe/MASS, Proximity BBDO, McCann Erickson, and TORO Marketing Services. Currently, I bring my expertise and vision to Blair & Co. Advertising as Head of Art, driving creativity and excellence in every project.

With over 18 years of experience, my career has been defined by a passion for innovation and a deep understanding of brand development. I specialize in crafting impactful ideas and experiences that resonate with audiences and drive results. My expertise spans a broad spectrum of disciplines, including Above-the-Line (ATL), Below-the-Line (BTL), Customer Relationship Management (CRM), and Digital Marketing, enabling me to deliver a holistic approach to market dynamics and consumer behavior.

A strong advocate for creativity and innovation, I integrate cutting-edge tools and emerging technologies—such as AI—into the creative process. This enables the development of transformative ideas that not only elevate brands but also engage audiences in meaningful ways. My ability to harness AI for brand growth ensures that my creative solutions remain relevant and impactful in an ever-evolving advertising landscape.

Throughout my professional journey, I’ve been honored with numerous accolades from prestigious advertising festivals, including IAB MIXX, EFFIE AWARDS, OJO DE IBEROAMÉRICA, JOHN CAPLES, ECHO, FIAP, EL DORADO, AMAUTA, and NOVA Colombia. These recognitions reflect my unwavering commitment to delivering exceptional results and pioneering creative solutions in the competitive world of advertising.

Experience

Head of Art
Blair & Co. - Calgary, AB
Sept. 2019 to Present

Strategically conceive and implement web-ready digital content and campaigns to enhance the brand identity and corporate communications of our clients. This includes conceptualizing and designing logos, websites, and infographics, as well as crafting social media campaigns online advertisements, and banners to align with and support clients' marketing objectives. Adhering to brand-specific language and guidelines, I ensure the completion of projects within stringent deadlines, maintaining a commitment to precision and coherence throughout the creative process.

ECD Executive Creative Director
Toro Marketing Services - Col
2018

Facilitate the integration of brands into the fabric of popular culture, fostering meaningful connections with consumers in their day-to-day experiences. Notably, I have spearheaded this transformative approach for prominent brands such as Allianz, Yara, Axa, and Scotiabank. My leadership extends to inspiring the creative team to conceptualize and execute exceptional ideas that positively impact our clients' businesses. I am adept at delivering compelling campaign presentations to brand managers and CEOs, effectively communicating the strategic vision behind each initiative for optimal brand resonance and business enhancement.

Creative Director
McCann Erickson - Col
2015 to 2018

Empower iconic brands like Nestlé, Mondelez, LATAM Airlines, Grupo AVAL, and Sodimac to play a profound and impactful role in people's lives while fortifying their business foundations. As the leader of the digital creative team within the agency, comprising talented Graphic Designers and Copywriters, I steer the collective efforts toward crafting compelling narratives and visually engaging content that resonates with audiences, fostering a lasting connection between these brands and their consumers.

Creative Lead

Proximity BBDO - Col
2014 to 2015

Foster transformative ideas and experiences that not only alter consumer behavior but also contribute substantial value to brands. Leverage data-driven creativity as a strategic tool to adeptly address and resolve business challenges. Notably, I oversee key accounts including Johnson & Johnson, Federación Nacional de Cafeteros, GSK, and Nestlé, employing innovative approaches that seamlessly intertwine creativity with actionable insights for impactful and measurable outcomes.

Creative Lead

MullenLowe - Col
2014

Strategically craft integrated marketing communications tailored to renowned brands such as Unilever and AB InBev - Cerveza Águila. As the leader of the creative team, I orchestrate a cohesive and impactful approach that ensures the seamless integration of various marketing channels. My role involves not only developing compelling communication strategies but also guiding the creative team in the execution of innovative campaigns that resonate effectively with the target audience and elevate the brand's presence in the market.

Senior Copywrtiter

Proximity BBDO - Col

2007 to 2014

Develop comprehensive integrated marketing communications that seamlessly weave together various channels for a cohesive brand narrative. Specializing in the design of brochures, flyers, ad prints, and posters, among other promotional materials, I have successfully managed accounts for notable brands including VISA, Mars (Snickers), Meals de Colombia, Avianca, Ecopetrol, KIA Motors, and Mazda. My approach ensures each piece not only communicates effectively but also aligns with the brand's overarching strategy for a unified and impactful marketing presence.